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Advantages of outdoor displays & signage


The most prolific method of advertising and directing people to your business. They're a cost-effective and tested solution for informing and directing people. Outdoor displays are often freestanding and usually incorporate a method for the content to be changed. A chalkboard, snap frames for posters or an electronic screen can be incorporated.

Every business needs an outdoor display; from illuminated signage to a small yet perfectly functional plaque. Pavement signs are popular as they are freestanding and proven to increase footfall. They are best placed so that passers-by can read all about your latest promotion.


Retail Advantages

·        Cheap to buy

·        Increases footfall

·        Help people to find your business

·        Promote your latest offers

·        Increases awareness of your brand

·        Increases opportunistic visitors


Informative advantages

·        Able to communicate with people at a distance when using a large display

·        Preparatory information increases efficiencies and reduces stress

·        Can reduce risk and increase safety in hazardous areas

·        Helps people to make an informed decision

·        Can provide wayfinding or confirmation of arrival at a location


Design advantages

·        Hints and reinforces a prior message

·        Adds to the ambient style or decor

·        Can be for entertainment


Every sign needs to be effective and requires a design. The design will depend on your specific requirements. It may need to use standard and well-known symbols or have other regulatory specifications. Alternatively, it may be handwritten and artistic, in the style of a business brand for advertising and marketing.


Examples of outdoor signs



wooden a-board display pavement sign Upright pavement sign

 wooden a-board outside a pub

Printed banners & popup roller signs

live sports promotional banner

informative banner - under new management

Promotional popup roller sign

Cafe-style barriers

barrier system with promotional vinyl insert

Poster frames

wooden domed poster frame

wooden poster frame

Ornate framed poster

Aluminium snap frame

aluminium lockable poster frame

Directional signs

a collection of directional signs

regulatory legal signs

dog friendly sign