Advertising boards are a powerful tool for businesses looking to promote their products, services, or events. These physical displays can be made from a variety of materials and placed in high traffic areas to reach a large audience. Compared to other forms of advertising like television or radio ads, advertising boards are cost-effective and customizable to fit your brand’s image and message.
One of the biggest advantages of advertising boards is their ability to build brand awareness and recognition. By using customized designs that reflect your brand’s identity, you can create a lasting impression on potential customers. Advertising boards also allow you to target specific audiences by placing them in strategic locations where your target demographic is likely to see them.
Another benefit of advertising boards is their versatility. They can be used for various purposes such as promoting sales, announcing new products or services, or even directing people to your business location. With the right design and placement strategy, advertising boards can help increase foot traffic and drive sales.
Advertising Board Printing Options: Foam Board, Correx & Aluminium
Foam Board: The Lightweight and Versatile Option for Indoor Displays
Foam board is a popular choice for board printing due to its lightweight and easy-to-cut properties. This makes it ideal for indoor displays and presentations, such as trade show exhibits, retail signage, or even home decor. It’s also known as Foamex. Foamcore, Forex and Foamalite. With a robust outer face, it’s incredibly cost-effective and works really well when printed upon.
One of the main advantages of foam board is its versatility. It can be easily cut into any shape or size, making it perfect for creating custom designs. Additionally, it comes in a variety of thicknesses, allowing you to choose the right level of sturdiness for your project.
When printing on foam board, there are two main options: direct printing or mounting into a pavement sign. Direct printing involves printing your design directly onto the foam board surface using UV-cured inks. This method provides vibrant colours and sharp details while maintaining the lightweight nature of the material. The board is screwed to wherever it is needed.
Alternatively, foam boards can be combined with our pavement sign products. Just as direct printing, the process is identical, except the board is of a size and thickness that means it can be slotted directly into our a-boards. If they’re printed both sides, you can easily switch your designs around. Later, whenever you need additional boards, you can order these and reuse you’re a-board frame.
Correx: The Durable and Weather-Resistant Option for Outdoor Advertising
Correx, also known as corrugated plastic, is a durable and weather-resistant material that is commonly used for outdoor advertising boards. Its corrugated structure provides added strength while remaining lightweight.
One of the key benefits of Correx is its ability to withstand harsh weather conditions. It is resistant to rain, wind, and sunlight, making it an ideal choice for outdoor displays such as yard signs or billboards.
Correx can be printed on both sides using either direct printing or mounting onto a panel board. When mounting onto a panel board, it’s important to ensure that the panels are securely attached to prevent warping or bending over time.
Correx printing is cheaper than foamex, although both use the same printing methods.
Aluminium Boards: The Premium Option for High-End Signage
Aluminium boards offer a more premium look and feel compared to foam board or Correx. They are also rust-proof and long-lasting, making them ideal for high-end outdoor signage or permanent displays. Typically, you wouldn’t use these in our pavement signs (although for a high-end finish they would look unbelievable!) – aluminium boards are typically used for smaller forms, such as waypoint, welcome and name signs.
Aluminium boards contain a plastic core, faced with aluminium. You may see these advertised as Dilite, Dibond & Skybond.
One of the main advantages of aluminium boards is their durability. They can withstand extreme weather conditions, making them a popular choice for outdoor advertising in areas with harsh climates.
When printing on aluminium boards, direct printing is the most common method. This involves using UV-cured inks to print your design directly onto the surface of the board. The result is a high-quality print with vibrant colours and sharp details.
Choosing the Right Printing Method
You can be assured that Majisign chooses the very best printing methods for all board printing. We use UV-cured solvent inks for all board printing, regardless of material. With our high-end printing equipment, we’re able to produce flawless, vibrant prints.
Types of Outdoor Pavement Signs: Which One is Right for Your Business?
Outdoor signage is an effective way to attract potential customers passing by your business. It can be a great investment for businesses looking to increase their visibility and attract more foot traffic. Pavement signage, also known as sidewalk signs, are a popular type of outdoor signage that can be placed on the pavement in front of your business.
A-frame signs are versatile pavement signs that can be used both indoors and outdoors, making them a great investment for businesses with changing needs. These signs come in various sizes and styles, including chalkboard A-frames, which allow businesses to showcase daily specials or promotions.
Chalkboard signs are a creative option for businesses that want to showcase daily specials or promotions and can be used both indoors and outdoors. These types of pavement signs offer flexibility in terms of messaging as they can easily be updated with new information using chalk or liquid chalk markers.
Snap frames are another type of pavement sign that is versatile enough to be used both indoors and outdoors. They come in various sizes and styles, including those that stand alone on the ground or those that attach directly to the wall. Snap frames make it easy for businesses to switch out their messaging regularly without having to invest in new signage each time.
When choosing the right type of outdoor pavement sign for your business, there are several factors to consider. First and foremost is the location where you plan on placing the sign. If it will be exposed to harsh weather conditions such as rain or wind, then you’ll want something sturdy like forecourt signs that won’t tip over easily.
Another consideration is whether you plan on using the sign exclusively outdoors or if it will also need to work indoors. If you’re looking for a sign that can be used in both settings, then A-frame signs or snap frames are great options.
It’s also important to consider the messaging you plan on displaying on your pavement sign. If you want to showcase daily specials or promotions, then chalkboard signs may be the best choice as they allow for easy updates and changes. However, if you want something more permanent or informative, then snap frames or poster frames may be better suited for your needs (we also supply lockable frames)
Pavement signs are a popular choice due to their versatility and affordability. They come in various styles and sizes, each with its own unique benefits and features. By considering your business’s specific needs and goals, you can choose the right type of pavement sign that will help increase your visibility and attract more customers.
Next Day Delivery Available for Urgent Orders
In today’s fast-paced world, time is money. That’s why many businesses require next day delivery for urgent orders. Fortunately, we can offer this service so that you can receive your order quickly without sacrificing quality.
Large Format Signs Available in Various Sizes to Suit Any Location or House
If you want your message to stand out from the crowd, large format signs are an excellent choice. These signs come in various sizes and can be placed in prominent locations such as billboards or on the side of buildings. Large format signs are perfect for businesses that want to make a big impact with their advertising.
Benefits of Advertising Boards: A Recap of What We’ve Covered
Cost-Effective Promotions with Advertising Boards
Advertising boards are an effective way to promote your product or service without breaking the bank. Compared to other forms of advertising, such as TV commercials or print ads, advertising boards are relatively inexpensive and can reach a wide audience.
Targeting Specific Audiences and Demographics
One of the key benefits of advertising boards is their ability to target specific audiences and demographics. For example, if you’re promoting a new line of athletic shoes, you could place your advertising board near a gym or sports centre where your target audience is likely to be.
Visual Representation for Better Recall
Another benefit of using advertising boards is that they provide a visual representation of your product or service. This can make it more memorable for potential customers who may have seen dozens of similar promotions in the past. By creating an eye-catching design that highlights the unique features and benefits of your product or service, you can increase its recall value among consumers.
High-Traffic Areas Increase Visibility
Placing advertising boards in high-traffic areas can also increase the visibility of your promotions. Whether it’s on a busy street corner or inside a shopping mall, these locations offer plenty of opportunities for people to see and engage with your message. By strategically placing your advertising board in an area where it will receive maximum exposure, you can ensure that more people will be aware of your brand and what it has to offer.
Customizable Aesthetic and Messaging
Advertising boards are highly customizable, which means you can tailor them to fit your brand’s aesthetic and messaging. From choosing the right colours and fonts to incorporating images or logos, there are countless ways to create an advertising board that reflects your brand identity. By doing so, you can help establish a stronger connection between your brand and potential customers.
Long Lifespan for Ongoing Exposure
Finally, one of the most significant benefits of using advertising boards is their long lifespan. Unlike other forms of advertising that have a limited shelf life, advertising boards can last for years with proper care and maintenance. This means that you can continue to receive ongoing exposure for your product or service long after the initial promotion has ended.